Details of the Job

Posted on 14-01-2020

Marketing Head - Apparel

Marketing / Advertising / Public Relations
Category - Sales & marketing
Industry - FMCG / Foods / Beverage Retail / Wholesale Textiles / Garments / Accessories
Job Description

  • Heading marketing function. Responsible for planning, development and implementation of marketing strategies for the Company.
  • Brand positioning, Product classification, Customer segmentation and Pricing strategies.
  • Develop and implement processes to capture market information and changing customer preferences.
  • Growing business across Retail, EBO’s, Large format stores, Exports & E-Commerce.
  • Ensure timely effective implementation of marketing initiatives for launching new products.
  • Drive digital marketing to promote E-commerce platform.

  • Desired Profile

  • MBA with 10+ years of experience in Marketing, with at least 3 years in the Apparel / Garment / Retail / FMCG industry
  • Exposed to Digital marketing & online business
  • Experience in Product and Brand Management

  • Location Kochi - India
    Experience 10 - 15 Years
    Nationality Indian
    Qualification MBA/PGDM

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